Hey there, I’m Shiricia Watson
CEO and Founder of The Sitari Agency
“Start where you are. Use what you have. Do what you can.”
—Arthur Ashe
This quote by the late great Arthur Ashe has been the life motto for founder Shiricia Watson. A resilient and determined woman hailing from the heart of Wichita, Kansas. After graduating from Kansas State University with a Bachelors in Spanish, Shiricia left the small town life in Kansas for greater opportunities in Dallas, Texas. Shiricia's journey into entrepreneurship began later in life, proving that it's never too late to redefine yourself.
After spending the earlier part of her post-graduate career in administrative assistant roles in the healthcare and music industries, Shiricia embarked on a new adventure after a sudden layoff in Summer 2020. She leveraged her 20+ years of experience and embraced the world of entrepreneurship, carving her niche as a virtual assistant.
As a virtual assistant, Shiricia's organizational skills and attention to detail shine through. She has adeptly adapted to the ever-evolving digital landscape, providing essential administrative support to businesses and professionals. Whether managing emails, scheduling appointments, or handling intricate tasks, Shiricia's commitment to efficiency and professionalism has earned her a reputation as a reliable partner in the virtual realm.
Shiricia's journey as a late-start entrepreneur reflects her resilience, adaptability, and determination to continually learn and grow. She understands that age is just a number, and the pursuit of passion knows no boundaries. Through her experiences, she has become an inspiration to others contemplating a similar path, proving that with dedication and the right mindset, one can overcome any obstacle and thrive in the world of entrepreneurship.
When Shiricia isn't navigating the virtual realm, you can find her enjoying time with loved ones, and taking the occasional trip back to Kansas for a taste of the simple life. Whether sipping on a cup of tea, or cooking up the latest recipe she found on Pintrest, Shiricia embodies the spirit of a late-start entrepreneur who has truly found her place in the world.